Good Dog Bad Dog


Packaging Design

If dogs are man's best friends, then why aren't we providing them with well-designed products? Too often I have found that package design for pet food has fallen into a style so generic and dull that I can't distinguish brands without examining the label. This inspired e to create a brand that unleashes pet food from poor design. Good Dog Bad Dog is designed to be unexpected and to bring a different personality to dog food. The design features a "pup star" with attitude and sunglasses. Reinforced by bright, contrastive colors and bold typography, Good Dog Bad Dog can't help but bark from pet store shelves.